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MASHSMD 2022 Health Excellence Award: Strategy and Research

MASHSMD 2022 Health Excellence Award: Strategy and Research

The Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD)’s awarded IPHI’s brand refresh the Health Excellence Award in the “Strategy and Research – Strategic Marketing Plan” category. IPHI won the 2022 Marketing Excellence Gold and the 2022 Excellence Overall Silver.

MASHMDC2022 Health Excellence Award: Strategy and Research

This award is granted to organizations that create a strategic marketing plan that outline the situation, strategy, and success. The entry included techniques, methods, and approaches used to achieve the objective and solve the problem and an explanation of strategic and tactical considerations. It also outlined the plan’s success, including increased organic social media exposure, followers, views, web sessions, newsletter publications, and media coverage.

IPHI was recognized at the 2023 MASHSMD annual conference in Philadelphia, PA.

To view the award winners, click: here.

“Institute for Public Health Innovation’s brand refresh succeeded in elevating the brand’s visibility and helped its stakeholders differentiate its work and efforts from its partners and programs. As a result, the public and IPHI’s partners better understand the organization and its offerings. This has increased training, partnership requests, and media interviews.”